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ICICI Prudential ties-up with Hariyali Kisaan Bazaar Publish Date : 1/23/2007 8:33:00 AM Source : Insurance News ExpressNewsline.com In a bid to reach across the rural centres, ICICI Prudential Life Insurance today announced a strategic distribution tie-up with Hariyali Kisaan Bazaar, the rural business arm of DCM Shriram Consolidated Ltd (DSCL). As a partner, Hariyali Kisaan Bazaar can now distribute ICICI Prudential's protection, wealth creation, retirement solutions and health insurance products to customers across its growing number of rural business hubs in the country, the insurance company said in a statement. With this partnership, the insurer would be able to tap farmers across Punjab, Uttar Pradesh, Haryana, Rajasthan and Uttaranchal through its over 50 outlets. Under the agreement, the insurance company will deploy financial services consultants at Hariyali's hubs to advise rural customers on financial planning and saving towards their long-term needs. "Hariyali Kisaan Bazaar has rapid growth plans on a pan-India basis, and we believe that together we can offer rural customers a stronger proposition that caters to both their agricultural and financial needs," ICICI Prudential Life Insurance, Senior Vice President Tarun Chugh said.
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