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Sunset Strategic Marketing, Where Future of Licensing is in Place Today
Publish Date : 2/3/2007 10:09:00 AM   Source : Business News ExpressNewsline.com

Sunset Records (SRG), one of the worlds fastest growing Independent Record Labels, announced today a deal with its Strategic Marketing Division (SSM) and The SongCatalog "Music Licensing Network." This unprecedented deal with the leading licensing and advertising network will give Sunset the ability to add its entire catalog of recorded music to this impressive licensing network. The Music Licensing Network is enhancing the way advertising music is globally licensed, while creating one of the world's most comprehensive advertising industry music resources in the world.

"What this deal does for our distribution tool is allow all of our recorded music content to be placed into their licensing and advertising network" says Don Lichterman, the Founder and Chairman of the Sunset Record Company, "What was limited to us turning over a few songs here and there by music by artists signed to the main Sunset label, can now be offered to all of the music artists at all of the labels we distribute at Sunset; including those artists signed to eSunset Records." eSunset is the digital only record label at SRG that boasts hundreds of artists signed to the label for digital distribution. Lichterman goes on to say that "because of the cutting edge technology at SongCatlog, their staff provides an interface that was easily integrated into our digital system at Sunset literally in days. "Lichterman continues, "And, we can now spread ourselves thin so to speak, by covering every genre and every style of music that is licensed out to other companies" and "because of the vast nature of the signings over the last year and half at Sunset, we have music available for every genre, style, mood and theme."

The SongCatalog "Music Licensing Network provides Music Publishers, Record Labels, Film/TV Production Companies, Songwriters/Artists & Producers direct access to recorded music. They have recently had songs placed with top companies like Polo / Ralph Lauren, Adidas, Zellers, Bacardi, A&W Root Beer, Nabisco, AMEX, Lexus and some of the major ad agencies that use this network for song placement are Grey Worldwide, Chicago Creative, Deutsche, Off Madison Avenue, Doner Advertising and McCann Erickson. Film and Television Production Companies also use this network to find songs for their projects along with other record labels for CD Compilations, Soundtracks and all of the top music publishing companies like Zomba, MGM Music, Windswept, Fox Music and now Sunset Music are partners with The SongCatalog "Music Licensing Network.

Sunset has already added hundreds of award winning artists and songwriters placed into this network that include Tommy Conwell, Boy George (DJ & Solo), Fatboy Slim, Death In Vegas, The Crystal Method, Tosca, Reach Around Rodeo Clowns, Eve Gallagher, Kan'Nal, Sneaker Pimps, Gavin Friday and the legendary multi platinum artist Charlie Gracie which includes the song duet with none other than Graham Nash (C.S.N.Y.). "We already have the entire Sunset Records catalog in place and have already been placing our material to companies that need songs" Lichterman says about the Sunset Records catalog of recoded music, "Now; this integration is a part of the Sunset system where every song we add to our catalog will get added to this licensing network." Lichterman is genuinely excited to be able to offer this to every band signed to the label, including those signed to digital distribution deals at eSunset.

This deal provides a great extension in the Sunset Strategic Marketing (SSM) division which boasts 86 DVD and CD titles in its catalog. The added work of licensing the music from the entire Sunset Records Group of Labels out to major Advertising Agencies, Recording Labels, Film/TV Companies and top branded companies in their field is a huge revenue source for the music industry today. "This is our efficient way to have our music heard by some of the top companies around the world that license music," says Lichterman. Any project signed to eSunset Records, Sunset Music Publishing, Sunset Live, Sunset Classics and Jazz Recordings and of course all of the SRG distributed labels like Lanark, Alamo, Blue Mountain, and Sunset Records are added to this network.

About Sunset Records Group (SRG): A privately owned Don Lichterman company, Sunset Records Group (SRG) is a fast growing Independent Record Label and Independent Distribution Company. The company has four major divisions, the Sunset Records Group of Distributed labels, the Sunset Strategic Marketing & Licensing Division, the Sunset-Digital Distribution Division and the Sunset-Filmed Entertainment Division. All corporate information and all information about the Sunset Group of Entertainment and media Companies are available online at www.SunsetHolding.com.





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