Yamaha Motors India Friday unveiled two new variants of its 125 cc model, the Fazer DX and the Fazer LX, slotted in the executive segment of the Indian bike market.

Priced at Rs.47,990 ($1,100) and Rs.42,990 ($990), the upgraded versions were launched by Yamaha's new brand ambassador John Abraham.

"India has emerged as a key market for Yamaha. We are changing gear to transform the riding market from utility to pleasure and the new Fazer fits with that strategy," Yamaha India's CEO Hiroyuki Yanagi told reporters at the launch.

"We have charted a plan to bring our market share here in line with our global market share and we're bullish about our chances," Yanagi said.

The new Fazer has distinct styling to incorporate the sporty look and its features include twin headlights, disc brakes and a self-start.

Outlining the company's strategy to bring back volume sales, Yanagi said they would concentrate on a three-pronged approach.

This would include offering products that had superior technology to the competition, increasing and optimising the dealer network and creating a brand core that made Yamaha the most desirable bike in the market allowing it to touch sales of 300,000 units for the current year.

To achieve this, Yamaha plans to increase its manufacturing base, undertake new market initiatives and invest more in the market.

Commenting on the current trend in the market where buyers are upgrading from 100 cc bikes to 125 cc and above variants, marketing director A.V. Srinivasan said he expects the trend to continue but added that the market was big enough to sustain the volumes even in the entry level segment.

He, however, refused to divulge details about Yamaha's plans to launch big capacity bikes in the Indian market saying that while such plans did exist, they were still in the nascent stages.

"We don't want to bring in bikes that cannot sustain decent volumes so we will continue analysing trends and decide later," Srinivasan said.

He also ruled out cutting prices of any models saying that the company believed in adding value to its products and would not want to go down the path of cutting costs and corners.